For both Service account and Subscription Accounts, the annual verification will unlock more features and functions. On the other hand, Enterprise Accounts are typically used when business are looking to manage and communicate with staff internally. Companies looking to build their brand presence and reach their target audience tend to use Service and Subscription Accounts. There are three types of WeChat Official Accounts users can choose from – Service Accounts, Subscription Accounts and Enterprise Accounts (there are also Mini Programmes which we will discuss in a separate blog post). With over 25 million WeChat Official Accounts existing across the platform, its popularity and effectiveness is undeniable. It serves as a communication channel for account owners to influence and engage with their followers.
Similar to a Facebook Page, it is a public profile which allows individuals or organisations to publish content, attract followers, and sell their products and services. What are Official Accounts in WeChat?Ī WeChat Official Account is also known as a WeChat public account, which translates to 微信公众号 in Chinese. So, what exactly is WeChat Official Account and how can brands set one up? This article will be the first of a three-part blog series, exploring WeChat Official Accounts and how marketers can leverage this to enter the Chinese market. Through this channel, you can engage with your audience and establish influence among key consumers. Not only is it one of the most popular messaging apps, but it also provides a number of other popular features and services including Moments, WeChat Pay, WeChat Mini Program, and WeChat Official Account.įor companies looking to set foot into the Chinese market, WeChat Official Account is a good place to start introducing your brand to a Chinese audience. The average WeChat users spend around 82 minutes on the app every day, making it an unmissable social platform for international brands who hope to tap into the mass Chinese market. With approximately 1.151 billion monthly active users, WeChat is now one of the most popular Chinese social media apps in the world.
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